Having already developed substantial user bases and have proven you are prepared for success on a larger scale, you are growing the company to meet these levels of demand.

Medium-sized companies might experience indicators that they are approaching a Scaling Junction as they expand their market reach or product lines.  Crafting the most suitable scaling funding strategies while maintaining organizational focus on quality with growth is the order of the day. Concurrently, there is growing clarity for a need for increased operational efficiency and leadership depth to provide consistency and structure.

Correctly onboarding an influx of sales, advertising, tech, finance, delivery and support personnel will strain already stretched resources in addition to introducing change. As such the finance department and customer, partner and delivery aspects of the firm will be visibly impacted on their budgets and their performance targets.