Now that you've achieved product-market fit, its all-hands grooming quality delivery and support operations to satisfy existing and anticipated demand.

For small businesses, indicators that you are approaching a Scaling Junction often emerge in your operations and sales. Specifically, you prioritize growth over profitability, you may find that your current operational systems are failing or slumping as they are now outgrowing their capacity and their fitness-for-purpose. Many of these early systems are highly human-centric, built to suit for the founders to adapt and find their business sweet spot. As such, they tend not to scale depending too much on manual processes and tacit knowledge.

You may find that as you scale sales for your product your increasing market demand is outpacing your ability to deliver consistently. This jeopardizes not only cashflow but mindshare, market share and perceived value necessary to establish the new brand. Working concertedly and more importantly, getting the 'right' work done right, is what's most important to achieve sustainable profitability.